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Here s a quick look at how much the landscape changed in the course of just a few years Use of social media continued its explosive growth. According to the Pew Research Center www.pewinternet.org 2015 10 08 social-networking-usage-2005-2015 , by the end of 2015, 76 percent of all Internet users also used social media. And as amazing as it might seem, Internet users in 2016 averaged more than 5.5 social media accounts each www.brandwatch.com blog 96-amazing-social-media-statistics-and-facts-for-2016 . Social media acquisitions run rampant. Facebook alone purchased Instagram for $1 billion in 2012, Oculus VR, which makes virtual reality headsets, for $2 billion in 2014, and Ascenta, a drone manufacturer, for another $2 billion. The 2016 Summer Olympics drew more than 1.5 billion engagements on Facebook likes, posts, comments, and shares , while Twitter drew 187 million tweets about the event. New social media platforms continue to pop up, proving that the power of innovation is still strong. Watch the growth of Periscope.tv live video streaming , Musical.ly an instant music video app , and Yikyak.com a local community sharing app . At the same time, other social media services went belly-up. Casualties of the social media wars included Sulia a subject-matter social media service that connected users to experts , Blab.im which allowed narrow-casting of video to a defined set of followers , and most notably, Vine.co the site noted for sharing short, looped videos, which has limited its recording functionality and become mainly a site to review old videos . You can come up with many ideas for what to pin, but there are plenty of types of pins you need to avoid. Because Pinterest is visual and pins appeal to emotions, pinning one of the following can lead to unfollows Out-of-focus photos Images should be sharp and vivid. Photos that have no rhyme, reason, or purpose Although not every pin should be about your brand, if you have too many pins that are off topic, you might confuse your followers. Repins that everyone is repinning If you pin the same things everyone else is pinning, Pinterest users have no reason to follow you. Rude and offensive photos Be considerate of your community. Leave swearing and vulgarity out of it, lest folks get the wrong message about you and your brand. If you wouldn t say something to a customer in person, don t say it on Pinterest. Constantly spamming with sales messages Few people use Pinterest to receive sales messages. Avoid pitching to the Pinterest community. Instead, let your images be your pitch. If you re known for making it all about the sale, no one will want to follow you. Twitter chats can take on a couple of different formats. You can host a town-hall type format where it s just you and your community, or you can invite special guests to participate. We get into how to host both types of chats in the section Hosting Your Twitter Chat , later in this chapter. For now, we focus on how to find guests for your chat. One of the leading brokerage houses on Wall Street is currently paying $15 in media acquisition costs just for permission to call a potential customer on the phone! Yes, it s that expensive, and yes, it s worth even more than that. They ve discovered that the yield from an anticipated, welcomed, personal phone call is so much higher than a cold call during dinner that they re willing to pay handsomely for the privilege.